POR MARCHE FESR 2014/2020

POR MARCHE FESR 2014/2020 - AXIS 1 - ACTION 1.3 - INTERVENTION 1.3.1 – “Promoting business innovation processes and the use of new digital technologies” - ACTIONS FOR MARKET REORIENTATION AND DIVERSIFICATION

 

KARMA OF CHARME - DIGITAL DEVELOPMENT FOR EXPORT

This project allowed the company to successfully distribute entrepreneurial risk related to the Russian-Ukrainian markets and develop a digital strategy to establish the brand on digital channels, towards more structured and sustainable growth.

 

Description

The company implemented an investment program focused on promotional innovation, digital brand identity, digital marketing and social media to strengthen its international presence. Through digital content, e-commerce updates, online visibility strategies and influencer collaborations, it aimed to improve engagement, brand visibility and sales. These efforts were planned to generate long-term impacts and ensure the sustainability of the project.

 

Goals

• Expanding the target market

• Expanding the company's digital culture

• Acquiring new customers and increasing competitiveness

 

Results

• Diversification and expansion of the target market

• Strengthening of the sales network and increase of brand visibility

• Increased online visibility and growth of the customer base

 

PROJECT CO-FINANCED BY THE EUROPEAN REGIONAL DEVELOPMENT FUND.

THE FINANCIAL SUPPORT RECEIVED FROM THE EUROPEAN UNION IS € 31,625.34